Saturday Nov 09, 2024
FT
Saturday Nov 09, 2024
Thursday, 9 August 2018 00:00 - - {{hitsCtrl.values.hits}}
Sri Lanka’s national mobile service provider, Mobitel, partnered with LDR Technologies to launch LocoMole Sri Lanka, the first-ever digital technology platform for tourism and location based service recently, at the Mobitel Xstation Hub.
The LocoMole Sri Lanka app initial service spans Anuradhapura, Sigiriya, Colombo, Polonnaruwa and Dambulla. Customers using The LocoMole Sri Lanka app can avail of location-based mobile technology that enhances their travels, allowing them to experience Sri Lanka in a more immersive way.
LocoMole Sri Lanka is poised to help users to act on their search needs in a timely, relevant and personal way. It is an experiential discovery app that helps to deepen guest engagement and build brand loyalty through customised gamification and to share rewards and achievements.
This initiative is guided by the Minister of Tourism Development and such initiatives by the private sector are valued to enhance the value of the travel experience with digital mobile trails boosting tourism in Sri Lanka. This is yet another example of Mobitel’s commitment to forge partnerships with leading mobile services operators to explore technology platforms to offer customers the latest technology to enhance their lifestyles.
A report by Nielsen predicts that over the next 10 years, travel industry experts predict that the digital travel space worldwide will expand at an annual rate of 3.8% to reach $ 11.4 trillion. Travel as we know it is being transformed and LocoMole Sri Lanka will make it more of a journey of discovery as travelers uncover layer after layer of each tourist location, being empowered to share their knowledge with other instantly via their smartphones or explore the location in a gamified manner, being awarding points and so on.
The personalised nature of LocoMole Sri Lanka’s offerings will help users engage with the travel sites they seek and transform it into an adventure.
