NKAR partners Australia’s largest tour operator Holiday Max to boost Sri Lanka tourism

Wednesday, 9 April 2025 00:00 - - {{hitsCtrl.values.hits}}

First group arrival to Sri Lanka

NKAR, a well-established name in the tourism industry for over 45 years, continues to set itself apart with its innovative approach and vision. This time, NKAR has successfully brought one of Australia’s largest tour operators, Holiday Max, based in Perth, to Sri Lanka for the very first time. Holiday Max, a rapidly expanding brand in the Australian travel market, has never operated tours to Sri Lanka before. However, in a strategic move, they have now chosen to partner with NKAR as their Destination Management Company (DMC) to introduce their travellers to the island’s unique experiences.

Commenting on this exciting collaboration, NKAR Chairman/Managing Director Nilmin Nanayakkara stated, “Our policy has always been to promote Sri Lanka to new markets by attracting new operators, rather than competing through price undercutting or making unrealistic promises. We focus on maintaining our service standards, ensuring the highest levels of health and safety for our clients, which has been a key factor in our steady growth. I believe this commitment, along with the uniqueness of our product offerings, is why Holiday Max chose us as their DMC partner in Sri Lanka.” This partnership marks a significant step in further strengthening Sri Lanka’s position as a sought-after travel destination, opening new avenues for tourism growth in the Australian market.

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