Monday Sep 23, 2024
Monday Sep 23, 2024
Friday, 4 March 2022 00:00 - - {{hitsCtrl.values.hits}}
TVN media crew on their arrival at Sri Lanka Tourism Promotion Bureau
Sri Lanka Tourism Promotion Bureau, (SLTPB) in collaboration with the Embassy of Sri Lanka in Poland, has taken measures to organise a FAM Tour with a Polish TV channel, which was established in Sri Lanka recently and will continue to be on air from 3 to 9 March.
TVN is the flagship channel of TVN Discovery Polska, one of the two predominant commercial TV broadcasters in Poland. With this media promotion, the TVN channel expects to produce their newest strands of three chapters, each documentary called “City/Region in See You” and “Good Morning TVN – TVN Discovery”. The project consists of gastronomy, cultural landmarks and historical heritages including UNESCO World Heritage sites which attract and impress modern society in Poland.
The TV channel and the extent of its strong outreach to the Polish public (38 million viewers) inspire spring/summer 2022 travel to Sri Lanka, where they highlight Sri Lanka as the most beautiful vacation destination.
The purpose of this tour is to highlight the beauty of the country by creating awareness among the TVN Crew with the purpose of attracting more tourists from Poland with our unique hospitality and offering them the opportunity to promote the destination among potential travellers as a safe and secure travel destination to achieve their travel purposes.
Poland is identified as one of the top 10 tourist arrival markets in Sri Lanka tourism, with a total number of 7,500 arrivals from 1 January to the end of February.
Despite the incidents of Easter Sunday Attacks in 2019 and the ongoing COVID pandemic around the world, the potential of the Polish market arrivals to Sri Lanka has gradually increased during the recent years.
Following the vast number of Polish arrivals to Sri Lanka during the past few years, the direct air connectivity has enabled the LOT Polish Airlines to start operations three times a week including Tuesday, Friday and Sunday from Warsaw to Colombo.
During the FAM Tour, the TVN Media Crew also intends to visit Colombo City, Dambulla, Sigiriya, Eco Park, Kandy, Galle, and Bentota for filming from 3-9 March in 2022.
