Roar Global’s 3P Media powers travel industry with game-changing Google solutions

Friday, 21 February 2025 00:00 - - {{hitsCtrl.values.hits}}

Google-certified experts conducting training session

Team 3P Media

3P Media, the official Media Sales Representative for Google in Sri Lanka, Laos, and Brunei, recently hosted an exclusive knowledge sharing session tailored for marketing professionals in the travel and hospitality industry.

The event brought together industry experts and professionals to discuss the latest global travel trends, key insights for the local industry and tools and resources offered by Google to support advertisers.

The session began with a comprehensive overview of global and regional travel trends, highlighting the remarkable recovery of the tourism sector, especially in a post-pandemic setting. Key insights underscored the importance of understanding the evolving needs of next-gen travellers to craft impactful marketing strategies that resonate with this influential demographic.

Google-certified experts from 3P Media, Jaynevieve Davidson and Azeem Sheriff shared valuable insights on leveraging Google Ads to maximise visibility and engagement in the competitive travel and hospitality sector. Attendees explored various types of Google Ads campaigns designed to enhance brand visibility, attract the modern traveller and, drive bookings while effectively measuring campaign outcomes.

In addition to campaign strategies, the session covered how Google-powered AI can help advertisers produce compelling and effective ad creatives. By utilising AI-driven tools, marketers can now streamline the creative process and tailor advertisements to better connect with their target audiences.

3P Media Account Director Jaynevieve Davidson said: “The travel and hospitality industry is experiencing a transformative phase, and staying informed with actionable insights is key to maximising the opportunities ahead. At 3P Media, we are dedicated to equipping professionals and brands with the knowledge and resources they need to thrive.” This exclusive training underscores 3P Media’s dedication to driving digital innovation in Sri Lanka’s tourism industry, equipping key players with cutting-edge Google advertising marketing strategies for sustained growth.

As the official Media Sales Representative for Google in Sri Lanka, Laos and Brunei, 3P Media regularly engages with businesses in diverse industries with a view to empower them with the skills and support needed to master the advertising products and services offered by Google.

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