Roshi Lokuge appointed Head of Sales and Marketing at Best Western Elyon Hotel

Roshi Lokuge has joined Best Western Elyon Hotel Sri Lanka as the Head of Sales and Marketing. 

Lokuge brings with her a wealth of experience, having dedicated more than 27 years to the hospitality industry. Her expertise spans Marketing, Sales, Project Management, Administration, and Event Management. Roshi Lokuge is one of the most recognised and respected sales and marketing experts in the hotel industry. She has used her position in the industry to support it when Sri Lanka was labelled as an unsafe zone to travel, by tirelessly promoting it as a destination – especially one that is safe for women to travel to. 

With over 27 years of experience in the industry, Lokuge has played an active role in helping companies she associated with win numerous awards. Her welcoming nature has been instrumental in her to build a valuable network in the trade.

Lokuge is known for her strong interpersonal skills and her ability to understand and meet the needs of clients and partners. She excels in Demand Management and is adept at negotiating and building strong relationships. Her adaptability and leadership have been key to her success in various roles throughout her career.

Lokuge began her career in 1996 at Best Western Berjaya Mount Royal Beach Resort. She then worked at Aitken Spence Hotel Management before moving to Confifi Group Hotels. There, she contributed significantly to the success of several properties including Eden Resort & Spa, Riverina Hotel, Club Palm Garden, Confifi Beach Hotel, Club Horizon and Aquarius Sports Club, among others. Her 14-year tenure at Confifi Group Hotels was a pivotal period in her professional journey.

Following her time at Confifi, Roshi served as General Manager Sales and Marketing/Director Sales and Marketing at Pigeon Island Beach Resort in Trincomalee. She then moved to Lion Royal Resorts, managing sales and marketing for Kassapa Lions Rock and Coco Royal Beach Resort.

Lokuge further enhanced her qualifications by completing a Master’s Degree in Global Business Administration at the University of Derby in the UK. Upon her return to Sri Lanka, she joined Horton Height Hotel – Nuwara Eliya as Director Sales and Marketing, contributing to its development as a premier five-star destination.

Additionally, Lokuge has shared her knowledge as a visiting lecturer at the Institute of Human Resource Advancement, University of Colombo. She holds Masters degrees in Economics, Travel, Tourism, and Hotel Management from the University of Colombo, Sri Lanka.

Best Western Elyon Hotel is confident that Lokuge’s extensive experience and dedication will be invaluable to the continued success and growth of the hotel.