SL Economic Summit to explore strategies to maximise tourism potential

Tuesday, 21 January 2025 02:09 - - {{hitsCtrl.values.hits}}

The Sri Lanka Economic Summit organised by The Ceylon Chamber of Commerce will host a session focused on “Maximising Tourism Potential”, exploring strategies to position Sri Lanka as a leading global destination, on 29 January at the Shangri-La Hotel, Colombo.

Discussions will focus on how Sri Lanka can achieve the goal of $ 8.5 billion in tourist earnings by 2030, and factors that can support this goal including enhancing offerings, improving average tourist spend, and implementing policies that will support the sector’s growth.

The session will feature Visa Vice President and Head of Government Engagement for India and South Asia Anand Jha, Deputy Minister of Tourism Prof. Ruwan Ranasinghe, Teardrop Hotels CEO Henry Fitch, Cinnamon Hotels & Resorts CEO Mikael Svensson, and Aitken Spence PLC Joint Deputy Chairman and Managing Director Stasshani Jayawardena, and will be moderated by Advocata Institute CEO Dhananath Fernando.

As Sri Lanka aims to amplify its global appeal, this session will highlight the importance of innovative policies and private-public collaboration in achieving sustainable tourism growth. Industry leaders and stakeholders will share perspectives on enhancing Sri Lanka’s tourism product, fostering competitiveness, and creating a roadmap to elevate the sector’s contribution to the national economy.

Standard Chartered Bank is the Platinum sponsor of the event, while Unilever Sri Lanka and Deloitte Sri Lanka are the Gold sponsors. The Asian Development Bank acts as the Knowledge Partner, while VISA is the Strategic Partner, and South Asia Gateway Terminals is the Session sponsor. Dialog Axiata PLC and Dialog Television are the Telecommunication and Television Partners respectively, while Economy.lk and Omnicom Media Group are the communications partners. The Shangri-La Hotel Colombo, is the Hospitality Partner of the Summit.

The Sri Lanka Economic Summit will take place on 28 and 29 January at the Shangri-La Hotel, Colombo. Registrations are now open at www.sles.chamber.lk.