SLTPB to host mega Instagrammer group with 7.5 m global follower base targeting Winter 2024/25

From left: SLTPB International Media Assistant Director Chaminda Munasinghe, SLTPB PR Director Madubhani Perera, Loke Chee Khun, David Rocaberti, Altug Galip, SLTPB Managing Director Nalin Perera, Peo Dorothy, SLTPB Chairman Chalaka Gajabahu, Alp Galip, Ekaterina Mishchenkova, and Mavlonazarov Aleksei

• “Sri Lanka is so Instagram-able and made us keep returning” says world’s top travel Instagrammers

Having a diehard, travel-seeking global audience and representing all the key source markets to Sri Lanka, these seven mega influencers will create some of the most engaging content about Sri Lanka under the tagline “You Will Come Back for More” during their tour of Sri Lanka from 29 July to 9 August.

Within 10 days of an exclusively tailored destination promotional tour, influencers explored the perfect blend of some of the most highlighted tourism attractions as well as lesser-known destinations, including Haputale, Uva- Paranagama, Wellawaya, Kurunegala, etc. 

Over 200 Instagram and Facebook posts, reels, and various other promotional content are expected to be created about Sri Lanka by inspiring winter holiday seekers to select Sri Lanka as the ideal holiday destination to visit as one of the most Instagram-able islands in the world. 

This mega influencer campaign is the biggest Instagram-focused content campaign undertaken for 2024, where the focus is mainly on multiple destinations including the UK, France, Germany, Russia, India, USA, Australia, Singapore, Cyprus, UAE, India, etc.

Overall, the media value expected to be gained from this campaign is well over Rs. 44 million.

Major hospitality partners in Sri Lanka including the Galle Face Hotel, Jetwing Hotels & Resorts, and boutique hotels such as Teardrop Collection, and Garfield Bungalow & Cottage, will be partnering with the SLTPB for this national tourism promotion by offering their hospitality support while creating many reasons to visit Sri Lanka as the most preferred holiday getaway in Asia. 

Special thanks to the Department of Archaeology, Central Cultural Fund, Lotus Tower PLC, Uva Tourism, Haputale Hoteliers Association, Haputale Estate, Ceylon Tea Board, and Barista Coffee Sri Lanka for the extended support given to this project.

As stated by the famous travel Instagrammer and photographer Dorothy Soh (@dotzsoh): “Hello Sri Lanka, I’m Dotz (dotzsoh) and I’m an Instagrammer and photographer from Singapore. This time is the fourth time I’m back in this beautiful country because I love the landscape, the people, the culture, the food, and the amazing scenery. You know you will come back for more.”