Sri Lanka participates at 15th International Tourism Exhibition in Tehran

At the invitation extended by the Government of Iran, the Sri Lanka Embassy in Iran participated in the 15th Tehran International Tourism Exhibition (TITE) held in Tehran from 29 January to 1 February. 

Thousands of visitors representing more than 30 countries participated in the event while the active domestic and foreign companies in the field of tourism showcased their services. 

With the assistance of the Sri Lanka Tourism Promotion Bureau, the Embassy showcased Sri Lanka as a healthy travel destination to Iranian travel agents and travellers through tourism promotional videos, tourism brochures and leaflets which were played and distributed during the event. The Embassy staff shared the details of prominent Sri Lankan travel companies that organise tours in Sri Lanka among the represented international tourist agencies to link each other.

During the Exhibition, Ambassador Vipulatheja Wishwanath Aponsu met Iran Tourism Deputy Minister Ali Asghar Shalbafian Hossein Abadi and discussed ways and means to develop tourism exchanges between Sri Lanka and Iran. 

He briefed the recent developments in the tourism sector in Sri Lanka and described the country’s uniqueness as an amazing tourist destination particularly wildlife, authentic cuisine and unique Ayurvedic medicine system. The Deputy Minister assured his fullest support to further enhance tourism cooperation between the two countries.

At the meeting, Iran Association of Air Transport and Tourism Agencies Chairman Hormatollah Rafiei appreciated the active participation of the Ambassador and his staff at the Exhibition. He further stated the interest of his Association to work together with the Sri Lankan Tourist Associations in promoting tourism and expanding people-to-people contact between the two countries. Ambassador Wishwanath Aponsu underlined that a joint venture in the tourism sector will bolster ties between Sri Lanka and Iran and help to expand the bilateral cooperation in other sectors.   

The Ambassador visited the pavilions of Isfahan and Shiraz, cities that are under the UNESCO world heritage sites and had discussions with Isfahan Cultural Heritage and Tourism Organisation Director General Dr. Alireza Eizadi and Shiraz Cultural Heritage and Tourism Organisation Director General Dr. Mohsen Ameri, to promote Sri Lankan tourism in the respective provinces.