Saturday Nov 16, 2024
Saturday Nov 16, 2024
Thursday, 7 November 2019 00:00 - - {{hitsCtrl.values.hits}}
The Sri Lanka Tourism Promotion Bureau, in collaboration with the Sri Lanka High Commission in Ottawa, participated in the International Tourism and Travel Show which took place at the Place Bonaventure in Montreal from 25-27 October.
This is the fourth consecutive year Sri Lanka has participated in this show. Sri Lanka’s High Commissioner to Canada, Asoka Girihagama, inaugurated the Sri Lanka Pavilion which carried Sri Lanka tourism’s new branding identity ‘So Sri Lanka’ along with visuals showcasing tourist attractions, highlighting the country’s unique cultural heritage, landscapes, wildlife and beaches.
Sri Lankan Tourism Promotion Bureau Assistant Director Viranga Bandara and several travel industry representatives also participated in the event.
The occasion attracted 36,250 prospective travellers who were planning their travel to new destinations and seeking expert advice on future holiday destinations. More than 100 countries were represented at this event through their tourism offices, tour operators and travel agents.
According to the Annual Statistical Report of the Sri Lanka Tourism Development Authority, 52,681 Canadian tourists visited Sri Lanka in 2018, which is a 12% increase in tourist arrivals from Canada to Sri Lanka compared to 2017. Sri Lanka’s participation in this year’s show is anticipated to further enhance Sri Lanka’s tourism potential in the Canadian
market.
