“You will come back for more”: SL’s new tourism tag debuts at top Paris show

Friday, 20 October 2023 01:10 - - {{hitsCtrl.values.hits}}

Sri Lanka had a strong momentum at International French Market (IFTM) Top Resa with the presence of 27 exhibiting companies.

Sri Lanka is back after 2021, with its new destination branding ‘You will come back for more”. This is the first travel fair participation since adapting the new brand identity.

France is among the top seven tourists generating markets for Sri Lanka with over 44,000 tourists accounted for in the first nine months of 2023, following the UK and Germany, from Europe. Tourism in Sri Lanka is back on track, and it was proved by the presence of 27 co-exhibitors at IFTM Top Resa. We launched our first phase of campaign, seeing is believing, which showed that the situation in the country is normal. We are now unveiling a new campaign, the slogan of Sri Lanka “you will come back for more’ which we were presenting at IFTM to the trade visitors,’’ Sri Lanka Tourism Promotion Bureau Chairman Chalaka Gajabahu said.

Sri Lanka pavilion at IFTM was inaugurated by lighting the oil lamp headed by the Sri Lanka Ambassador in France, Manisha Gunasekara followed by representatives from the Sri Lanka Tourism Promotion Bureau, Sri Lankan airlines, Sri Lanka Association of Inbound Tour Operators (SLAITO) and Tourist Hoteliers’ Association of Sri Lanka (THASL).

Sri Lanka was able to attract prominant attention from the trade and travel visitors who attended the event. The Sri Lanka pavilion highlighted many aspects of its potential culture, beauty, Ayurveda and much more which the country offers as a tourism destination. The Sri Lanka stand optimised the “Sri Lanka -You will come back for more” vivid sights to attract potential visitor segments. At the Sri Lanka pavilion, Ceylon tea was served for the visitors with a view to promote Ceylon tea in the French market.