A Rolex Winner at Alpha Orient Lanka Duty Free

Thursday, 31 March 2011 00:32 - - {{hitsCtrl.values.hits}}

Dammika Weerasekara, a young Sri Lankan executive who works for a leading apparel company in Sri Lanka, was drawn as the grand winner of the ‘Christmas and New Year Mega Promotion’, held at Alpha Orient Lanka Duty Free Shops at the Bandaranaike International Airport (BIA).

‘I always visit Alpha duty free shops whenever I travel overseas as it’s filled with world renowned brands at very competitive prices. On top of that, I am always touched by the warm customer service Alpha staff provides. This time, I participated in this exciting promotion while travelling back from Japan after completing a training program. I was overwhelmed and thrilled when I heard the good news. Having a Rolex is definitely a dream come true for anyone!!!’ the excited grand winner shared his thoughts whilst accepting the grand prize, a Rolex Submariner Watch worth more than Rs. 1 Million.

Alpha Orient Lanka Limited, a member of the world’s number one travel retailer as well as the leading duty free merchant at the BIA, organized this mega promotion, also coinciding with the BIA Shopping Festival which was held for the first time in the history of the airport. The mega promotion was ceremoniously opened by Mr. Prasanna Wickramasuriya, the Chairman of the Airport and Aviation Services (Sri Lanka) Limited and the grand winner was selected through a lucky draw by Mr. Kamal Ratwatte, the Deputy Chairman of Airport and Aviation Services (Sri Lanka) Limited.

In addition to the grand prize, 160 nos. of 22 karat specially minted gold coins and 14 nos. 22 karat minted gold sovereigns were given away on a daily and weekly basis, throughout the 3 month promotion period. To stand a chance to win all these valuable prizes, customers had to spend US$ 60 on selected products at Alpha Orient Lanka Arrival and Departure duty free shops from 1st November 2010 to 31st January 2011.

Dimantha Kinigama, the CEO Alpha Orient Lanka says “With almost 5.3 million passengers passing through Colombo international airport in 2010, the Rolex Christmas Campaign was another highlight of Alpha Orient Lanka Duty Free promotional activity, which attracted overwhelming passenger interest and interactions across all our product categories.

This campaign also demonstrates our ability to offer world class promotions that offer maximum value-addition to the returning Sri Lankans.

We have planned a series of aggressive, interactive promotions which are set to entice the BIA passengers even more, ensuring BIA become a well sought-after “shopping destination” in line with the vision of Airport and Aviation Services of Sri Lanka.”