Amaya Resorts and Spas off to a flying start at ITB, Berlin

Minister of Tourism Development, Christian Religious Affairs and Lands John Amaratunga (4th from left) declared open the Amaya and The Kingsbury Exhibition stall together with (from left) Amaya Resorts and The Kingsbury Director/Head of Marketing and Sales Denesh Silva, Sri Lankan Tourism Promotions Bureau Chairman Paddy Withana, Amaya Resorts and The Kingsbury Managing Director Lalin Samarawickrama, Ambassador to Sri Lanka in Germany Karunathilaka Amunugama and Member of The German Parliament Michael Donth

The Internationale Tourismus Börse (ITB) takes place in Berlin, Germany, from 8 to 12 March. 

As the Leading Travel Trade Show, ITB Berlin is the foremost business platform for global touristic offers. In addition to very high exhibitor satisfaction (over 90%), the numbers offer more proof. 

This is where supply meets demand from five continents, 187 countries, 1,000 qualified top buyers, over 10,000 exhibitors, 26,000 convention visitors, 60,000 private visitors, 120,000 trade visitors, 160,000 square meters of exhibition space and Euro 7 billion turnover.

Amaya Resorts and Spas together with The Kingsbury Colombo is making great strides at ITB 2017 in promoting the destination Sri Lanka to the world.  Minister of Tourism Development, Christian Religious Affairs and Lands, John Amaratunga declared open the Amaya and The Kingsbury exhibition stall no.108 in hall 5.2a on 8 March as well as launched their new website amayaresorts.com and graced the launch ceremony of Amaya’s latest property ‘Amuna’ – Holistic Ayurveda Retreat at Sigiriya.  Amaya kicked off 2017 by repositioning their brands (Amaya Lake, Amaya Beach, Amaya Hills, Amaya Langdale, Amaya Bungalow, Amaya Signature, Amaya Hunas Falls and Amaya Kuda Rah in The Maldives) under the umbrella of Amaya Resorts that encapsulates and brings to life the breathtaking natural beauty of each of their locations combined with personalised care that goes into the carefully curated experiences to offer mesmerising poetic journeys, that is uniquely Amaya.

Speaking from Berlin, Amaya and The Kingsbury Managing Director Lalin Samarawickrama commented on the growing popularity of Sri Lanka as one of the hottest destinations to visit in 2017. “It must be fully capitalised upon to enhance this further, expand our reach, grow our partnerships and never stop improving the brand Sri Lanka.”

Director/Head of Marketing and Sales Denesh Silva said: “Our commitment to the destination Sri Lanka will see the introduction of many novel product offerings and targeting of new segments as part of our market diversification strategies. ‘Amuna’ – Holistic Ayurveda Retreat is one such brand.”

General Manager Srijith Goonaratne, also the GM of Amaya Lake, has been wholeheartedly nurturing this property to make it the jewel it is today to attract a discerning clientele to the Sri Lankan Ayurveda experience. A one of kind and a must experience for those of whom that would prefer the nature’s way to a healthy life.