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Ayurva, which stands for Ayu – Life, R – Relaxation and Va – Vacation, is ideal for those who wish to detach from their busy lives and focus on themselves, to find inner-peace with meditation and grace and energy with yoga and be rejuvenated and revived with healing spa treatments, immersing themselves in endless luxuries.
Today the world wellness tourism is a $ 439 b market, which is expected to grow by around 50% to $ 678.5 b by 2017. The focus markets for Ayurva Traveller will be Japan, Turkey, China, Sri Lanka and Europe. It is estimated that an international wellness tourist spends approximately 65% more per trip than an average international tourist. Japanese and Chinese travellers are especially interested in domestic wellness tourism.
Ayurva Traveller provides an opportunity for travellers to embark on a journey where they focus on personal wellbeing, centring on the mind, body and spirit.
It is aimed at middle age individuals, female travellers, solo travellers and corporate travellers who seek luxury via mind and body cleansing and relaxed holidays.
Ayurva Traveller Managing Director Nilusha Kodithuwakku said: “We discuss with the management team and service team to offer better service. A different lifestyle is offered via yoga and meditation. We have a nice team with us.”
Kodithuwakku said that the demand for the world wellness market is growing due to the heat crisis, stress, ageing population, urbanisation, loneliness, etc. “As a result, we need to tap the market. We are looking to work with select luxury resorts in the Maldives and Sri Lanka, which are equipped to provide travellers with the necessary facilities for detoxifying and relaxation routines.”
According to Spafinder 360, research has shown that 85% of people return from vacations less rejuvenated than when they left.
Ayurva Traveller asserted the hallmark of an Ayurva Traveller experience will be customised, pre-booked packages which allow resorts to prepare better. This gives holiday-goers the liberty to completely immerse themselves in the holiday without a worry. Travellers can make their bookings online and upon arrival at the resort, will receive special value additions. Ayurva Traveller will also offer special wedding packages inclusive of resorts, photographers and photo shoot locations.
With special tailor-made packages to suit the needs of every individual, Ayurva Traveller has tied up with award-winning resorts in the Maldives and Sri Lanka to provide an authentic wellness holiday experience.
The travellers can experience personalised wellness programs, stress reduction programs, healing practices, programs for lifestyle changes and sleep enhancing programs in the resorts. The wellness package of the hotels includes detoxifying body massages, herbal drinking, yoga, nature walks and fitness sessions with fitness consultants on body balance.
Kodithuwakku added: “Our objective is to combine luxury travel and spiritual journeys in exotic locations with total convenience via a holistic holiday package which travellers can customise based on their preferences.”
As a social welfare initiative and a way of giving back to the community – which the traveller will also be aware and a part of – Ayurva Traveller will pledge $ 1 from every package sold to the charitable organisation Emerge Lanka Foundation, which supports underprivileged Sri Lankan girls.
Pix by Nirmala Dhananjaya
