Cathay Dragon celebrates the launch of an exciting new era

Cathay Dragon Chairman Ivan Chu, CEO Algernon Yau and other members of senior management were joined by hundreds of staff to unveil the rebranding of Cathay Dragon House, the airline’s headquarters at Hong Kong International Airport

Dragonair has been officially rebranded as Cathay Dragon, bringing the award-winning airline closer to Cathay Pacific in a launch that will provide customers with a more seamless travel experience across the airlines’ respective regional and international networks. 

At an unveiling ceremony at the newly-named Cathay Dragon House, the airline’s headquarters in Hong Kong, Cathay Dragon Chief Executive Officer Algernon Yau said: “This is a momentous day in the history of Cathay Dragon and I am excited about the future of the airline and the fresh opportunities that our rebranding brings. As we align more closely with Cathay Pacific, new prospects will open up on multiple fronts enabling us to become stronger and thrive in this intensely competitive industry.”

The Dragonair-to-Cathay Dragon brand conversion process started earlier this year following an initial rebranding announcement in January. The most visible change to date, which has received an overwhelmingly positive response from passengers, has been the progressive introduction of the new Cathay Dragon livery, which includes the iconic Cathay ‘brushwing’ logo, serving as a strong visual association to the integrated airline group that offers an expansive regional and international network. 

The rebranding, however, encompasses far more than simply a new name and look. It will introduce both airlines to a wider audience, from the growing inflow of overseas passengers who are more familiar with the Cathay Pacific brand, to the increasingly large numbers of Cathay Dragon passengers from Mainland China who seek the convenience and assurance of an internationally-recognised premium airline with global connectivity. 

Cathay Dragon, which last year won the title of the World’s Best Regional Airline in the Skytrax World Awards for an unprecedented fourth time, has been a wholly owned subsidiary of Cathay Pacific since 2006. Over that time the two airlines have built up significant synergy, and have improved their customer products substantially, enhancing their cabins, seats and inflight entertainment with a view to greater brand alignment.

The business of connecting its customers through each other’s networks has been an overwhelming success for Cathay Dragon and Cathay Pacific, with many millions of passengers a year choosing to fly on both airlines. By being more closely aligned, the airlines are better equipped to deliver on their brand promise of a “Life Well Travelled”, ensuring that all customers enjoy a consistently premium experience at every stage of their journey.

From now, passengers will be greeted with the new Cathay Dragon identity at check-in desks, boarding gates and lounges across the airlines’ networks, from crew uniforms to boarding passes. The airline’s website will become fully integrated into a single shared website with Cathay Pacific in early 2017. 

Passengers will also enjoy a more unified brand experience, from aircraft interiors and inflight services, such as pillows and blankets, seating, entertainment and meals, to the Marco Polo Club loyalty programme. In addition, the G16 lounge in Hong Kong, which is currently undergoing an extensive renovation, will reopen as a group lounge in 2017.

Cathay Dragon, which operates a fleet of 42 passenger aircraft serving 52 destinations, has earned a well-deserved reputation built on its distinctive Chinese culture and hospitality. And while the rebranding brings many new benefits to its customers, the airline will retain its contemporary Chinese character. This especially applies to the cuisine it serves. 

“I am confident that Cathay Dragon will maintain the highest level of operational and service excellence built by our people over the past 30 years. I truly believe that we have great potential and an amazing future ahead of us by working together to make the most of the opportunities for both our airline and our people,” added Algernon Yau.

Seamless connectivity, increased customer convenience, an enhanced travel experience at every stage of the journey – an exciting new era in the history of Cathay Dragon has officially been launched.