Centara renames hotels on New Year’s Eve

Centara Hotels & Resorts has rebranded three of its properties under the Centara brand as of 1 January.

The properties are Centara Grand Plaza Bangkok, Centara Grand Beach Resort&Villas Hua Hin, and Centara Hotel Hat Yai.  The rebranding came after the termination of a partnership agreement between Centara and Accor after 25 years.

The properties were previously known as Sofitel Centara Grand Bangkok, Sofitel Centara Grand Resort&Villas Hua Hin, and Novotel Hat Yai Centara.