China tops tourism arrivals in July, crossing 25,000 visitors at +65.5%

• Cumulative arrivals at 119,706 at growth of 77.6%
• Target for 2015 set for 225,000 
• Strong Sri Lankan team for Kunming trade fair in Nov.

From left: Randima Udunuwage - Assistant Director SLTPB, Dr. Rohantha Athukorala - Chairman Sri Lanka Tourism, Che Zhimin - Secretary General Yunnan Province, Madubhani Perera - Director Marketing SLTPB, Wang Xiangyun - Dty. DG Foreign Office of Yunnan Province and Chinthaka Liyanaarachchi - Market Head of China for SLTPB

The Sri Lanka Tourism Promotions Bureau welcomed a high-level delegation from China, chiefly consisting of representatives of Yunnan Province. 

The key topic of discussion between Sri Lanka Tourism Promotions Bureau Chairman Dr. Rohantha Athukorala and Secretary General Che Zhimin was how Sri Lanka could attract the $ 250-dollar tourist from China. 

In China topped visitor arrivals in July with a performance 25,120 arrivals, a growth of 65.5% over the last year and a cumulative figure 119,000. Talks hinged on how the long-term financial sustainability of Sri Lanka’s tourism industry could be achieved by tapping into the top end of the two million Yunnan Province travellers whilst from the Chinese perspective typical Destination Marketing Companies (DMCs) could enjoy stronger ROI, said Dr Athukorala.

According to Wang Xiangyun, the Deputy General of Foreign Affairs of Yunanan Province, there are apparently two million travellers in the outbound market currently selecting a destination mainly in the South East Asian region, in places such as Malaysia, Thailand, Singapore, Indonesia and, in the recent pas,t Mayanmar and the Maldives. These travellers are generally people working in the mining, biological research, tourism, energy and tobacco industries, which are all top-dollar employment-driven sectors, making the task of attracting a $ 250-tourist possible, she said. 

The Sri Lankan team agreed on the strategy, which included a strong Sri Lankan team attending the Kunming Travel Fair in November this year. The strategy will also include a focus evening meeting with 500 travel agencies from the Yunanan Province, the launch of WECHAT and an equity building marketing communication campaign that includes the launch of the Sri Lankan Specialists programm on Yunanan Television apart from the partnership promotion with SriLankan Airlines and Air China, said Chairman Athukorala. 

Sri Lanka is targeting 225,000 visitors from the Chinese source market for 2015.