Cinnamon blog launched

Monday, 20 January 2014 00:00 - - {{hitsCtrl.values.hits}}

Cinnamon Hotels & Resorts, while being trendsetters in hospitality and innovation have launched yet another value addition to their offerings, ‘Cinnamon U’ – a blog to provide insight on what travellers can experience in Sri Lanka. The frequent interaction and updates on a blog make it all the more exciting and Cinnamon has embedded ‘Cinnamon U’ in its website for constant and effective engagement with its stakeholders. This blog will target travellers planning trips to Sri Lanka generally; and young, urban travellers specifically. While bringing a teaser on what one can experience in Sri Lanka, it is also an invitation for travellers to explore and discover the unique ‘Cinnamon Experience’ whenever their inner self feels like taking a dip in indulgence.

Cinnamon Hotels & Resorts whilst realising the immense power of using social media as a potent marketing tool, further enhanced its value offerings to its customers as a result of launching Cinnamon Blog. Cinnamon U would serve as yet another effective online marketing tool together with the many other social media tools Cinnamon uses to engage its customers, as it eliminates a lot of layers that separate Cinnamon from its target audience. The immediacy and intimacy of social media is a natural fit for the hotel industry because it is a service-oriented industry and benefits from the close relationships social media marketing establishes with its audience. By regularly publishing valuable and entertaining information, Cinnamon would create an incentive for past and prospective customers to stay in touch and also learn more about the latest happenings in Sri Lanka and find out what would appeal to them the most. The topics of the blog would range from Tips for Travel, History, Art, Food, Excursions and other Leisure activities. The objective of this blog is to offer a few tips and information that may not be already available for travellers to Sri Lanka. Check it out and leave your comments at blog.cinnamonhotels.com.