Citrus Vacations forges partnership with Singer Sri Lanka
Monday, 19 August 2013 00:00
-
- {{hitsCtrl.values.hits}}
Citrus Vacations Ltd., one of the most progressive travel companies in Sri Lanka, announced its partnership with Singer Sri Lanka PLC to launch air ticketing services made available through Singer’s island-wide branch network.
Singer made its presence felt for the first time in Sri Lanka in 1877 with the first sale of the legendary Singer sewing machine in Colombo. Today, Singer Sri Lanka has grown in to a large, diversified conglomerate and one of the most respected business entities in the country as a member of the worldwide Singer franchise and an island-wide distribution network with coverage of over 1,000 outlets, 364 of which are exclusive.
Beginning with the famous Singer sewing machine, Singer’s product portfolio has diversified to encompass a highly successful multi-brand strategy combining products of the umbrella corporation with Singer Sri Lanka’s own products across a range of household, industrial and financial categories.
The Singer brand continues to be one of the most popular and trusted brands in the country with its continued dominance as the ‘People’s Choice Brand’ from 2007 until this year. Proving Singer’s prominent market position further, the company debentures were rated A(lka) by Fitch Ratings which also reflects its market position as a leading consumer durables retailer and the strength of its brand portfolio.
Citrus Vacations Ltd. is an IATA approved travel company. The company was founded to create ‘happiness moments’ for leisure and business travellers in Sri Lanka and overseas. within a short period of time Citrus Vacations has become a fully fledged travel service provider. The Citrus Vacations team provides a 360° travel experience to travellers with its extensive knowledge of global and local destinations coupled with the best industry contacts which enables the team to create a perfect travel plan that includes choosing airlines, hotels, tours and experiences.
As a result of the tie up, Citrus Vacations will be able to extend its services to over three million customers through Singer Sri Lanka. Air tickets and other related services can now be purchased by simply stepping in to a Singer outlet anywhere in the country. This tie-up will facilitate Citrus Vacations to become the travel company with the widest reach in the island. Soon, Citrus Vacations will further improve in reaching a wider populace by gaining access to 364 branches of Singer Plus and SISIL World.
