Etihad launches ‘Premium Connect’

Tuesday, 24 May 2011 00:00 - - {{hitsCtrl.values.hits}}

Etihad Airways, the national airline of the United Arab Emirates, has launched its new premium travel service portfolio ‘Premium Connect’ and has signed a Memorandum of Understanding (MoU) with Abu Dhabi-based Royal Jet, the Middle East’s award-winning international luxury private charter service provider, to further enhance the airline’s premium services offering to its guests.

Launched at Arabian Travel Market, the agreement between the two companies will enable guests to access a bespoke and personalised service to single or multiple destinations beyond Etihad’s extensive network that is not only luxurious but also discreet and highly customised – making each and every flight, by its nature, unique.

Peter Baumgartner, Etihad’s Chief Commercial Officer, said: “Premium Connect will consist of a portfolio of carefully selected preferred luxury travel partnerships. If a guest’s journey continues beyond Abu Dhabi, Etihad will be able to offer them a number of onward private travel options through Premium Connect. Royal Jet’s wide-ranging fleet includes some of the most luxurious, sophisticated and technologically-advanced private jets in the world and is an ideal launch partner for this unique travel solution for the discerning traveller.”

Shane O’Hare, Chief Executive Officer Royal Jet, said: “This service extends Etihad’s world beating premium service through our ability to provide the highest levels of luxury air travel, flexibility, responsiveness, and discretion to today’s sophisticated traveller. This will be achieved through absolute service excellence supported by a diverse product offering and an exceptional team of highly qualified professionals.” This partnership between Royal Jet and Etihad Airways perfectly aligns the two brands and both have been recently recognised as the world’s best in their respective categories by the World Travel Awards.