Etihad selects Sabre for enhanced traveller experience

Etihad Airways has introduced industry-leading technology powered by Sabre Corporation that helps personalise the travel experience for passengers, enabling them to easily purchase customised fares.

The national airline of the UAE operates more than 1,000 flights per week to over 120 destinations worldwide. Sabre’s Branded Fares will enable it to effectively market and sell its broad and unique roster of fares globally through the Sabre Travel Marketplace, reaching more than 425,000 travel agents globally including Sabre’s growing network in Asia, propelled by the acquisition of the former Abacus operations, which Sabre acquired in July 2015.

Sabre Branded Fares allows airlines to address growing consumer demand for more personalised services that meet individual needs. Using Sabre’s enhanced solution, Sabre-connected travel agents can now provide travellers with Etihad Airways’ Fare Choices, enabling passengers to book different classes of travel with a variety of options, such as bags, seats and mileage to meet specific needs. Fare Choices allow Etihad Airways guests to book different classes of travel with a variety of fare options and benefits tailored to their specific needs.

Travel agents using Sabre can now offer clients more informed choices and a higher level of customer service, while also driving up sell opportunities based on enhanced visibility to specific brand offerings.

Etihad Airways joins a growing list of carriers that merchandise and sell their branded fares and ancillary products and services, such as pre-paid bags and seats, to their travellers through Sabre.

Sabre’s travel marketplace plays an important role in facilitating the marketing and sale of airfares, hotel rooms, rental cars, rail tickets and other types of travel, to more than 425,000 travel agents and thousands of corporations who use it to shop, book and manage travel. It is one of the world’s largest marketplaces, processing over $ 120 billion in estimated travel spend.