Saturday, 30 November 2013 00:00
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Flemingo Duty Free, Sri Lanka is revved up and creating excitement and retail theatre for passengers once again at Bandaranaike International Airport.
In association with Diageo and themed ‘Explore the World with Flemingo Duty Free’, the promotion is on during the key seasonal months – November, December and January.
Customers spending $ 50 on Diageo products including one of the Explores Club range are eligible to enter a draw where the mega prize is a sporty Suzuki Swift. Further prizes include weekly Sony DSLR cameras as well as daily dollar off.
“Since inception we have asked our past prize winners, customers and passengers for their preference when it comes to such mega prizes and found that car was one of the top on a wish list,” said Flemingo Duty Free Sri Lanka General Manager Alec Denby.
Drag and Drop
To further draw customers and create an interactive experience, an exclusive game has been developed for use during this promotion. This game can be played on a 42” touch screen wherein customers have to ‘Drag and Drop’ famous monuments from around the world into their respective countries. Customers who ‘Drag and Drop’ correctly stand a chance to win an additional Sony DSLR camera.
Alec added, “The game is proving to be a success. When we initially discussed the promotion, we wanted to put ‘a first’ into the airport and create a talking point. It was developed in Sri Lanka and ties in very well with our promotional theme. At Flemingo we are constantly looking for ways to excite and engage customers and passengers in a completely new way. This has caught the imagination of a lot of people and everyone wants to try.”
In addition, Flemingo is celebrating its second anniversary in Sri Lanka with a theme titled ‘2gether’ which will be marked with carnival atmosphere, special promotions and offers. “We are proud of the progress we have made in Sri Lanka in just two years and are looking forward to making this occasion memorable with all our staff, our customers and passengers of BIA,” said Denby.
