Hilton launches new brand

Friday, 6 June 2014 03:20 - - {{hitsCtrl.values.hits}}

Hilton has launched a new hotel brand – Curio, a collection of unique four and five-star hotels. Letters of intent have already been signed for the following properties: SLS Las Vegas Hotel & Casino; The Sam Houston Hotel in Houston, Texas; Hotel Alex Johnson in Rapid City, S.D.; The Franklin Hotel in Chapel Hill, N.C.; and a soon to be named hotel development in downtown Portland, Ore. “Our customers and owners have expressed strong interest in a brand from us that includes hotels that can retain their unique identity but also deliver the many benefits of our system, including our Hilton HHonors guest loyalty program,” said Christopher J. Nassetta, President and CEO of Hilton Worldwide. “That desire, combined with the current size of the independent hotel market and demand for differentiated hotel stays around the world, made for the right timing for this launch. Curio is an exciting new brand for us – one of two unique concepts we’ll introduce this year.” As members of the Hilton Worldwide portfolio, Curio hotels will offer guests the benefits of Hilton HHonors. Jim Holthouser, executive vice president, global brands, Hilton Worldwide, said, “Curio expands our portfolio to a total of eleven exceptional brands and creates additional opportunities to serve our existing customers even better, attract new customers and grow our pipeline. With Curio, we can help owners leverage our scale, scope and expertise while keeping intact each hotel’s individual character.”

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