New guide for travellers to UAE launched

For travellers who wish to taste the exotic without relinquishing the comforts of home, the UAE is a melting pot of the old and the new; an incongruous blend of towering real estate projects and the gentle sway of camel rides under star-spangled skies.

The discerning traveller has a mind boggling range of experiences to choose from; from feasting on cuisine that explodes on your tongue, to shopping for international designer brands at unbelievable prices.

IMC Middle East, a leading Integrated Marketing Company based in Dubai, has unveiled its all new Traveller 2012, a glossy 300 page travel and tourism guide that no visitor to the UAE must miss out on. Priced at AED 350, the book promises savings of over a phenomenal AED 100,000, comprising a gamut of unbeatable discounts on travel and getaways, casual and fine dining, entertainment, wellness and shopping across the UAE.

These offers are available at the flash of the Traveller 2012 Card and through Traveller 2012vouchers and coupons. Traveller 2012 has entered into strategic partnerships with over 250 leading merchants across the length and the breadth of the UAE.

This comprehensive guide captures the very essence of UAE and truly is all that any tourist will ever need during their stay here. At your beck and call is your very own personalised concierge service and you can get your friendly assistant online whenever you want during your stay. They can help make your bookings or get you instant information on (almost) anything under the sun!

Some more freebies include a complimentary Tourist Map of the UAE, and a mobile application that keeps you updated real-time. A thoughtful complimentary offer is the very useful Du Mobile’s “Visitor Mobile Line” worth AED 49 with free talk-time worth AED 20.

Again at no extra cost comes the Road and Transport Authority issued “RTA nol” card worth AED 20, which can be used on public transportation across Dubai – be it by bus, the world’s longest automated driverless metro, water bus and ferry and even for parking within Dubai. Registeringon the Traveller 2012website www.travellerme.comgets you additional offers at no extra charge throughout the year. Now what more could one ever ask for!

Having sold over 5,000 books already, Traveller 2012 is now set to capture the market globally as well. Expansion plans in 2013 include launches in Oman, Qatar, Singapore and India, with market research showing that the scales are tipped for a global revolution in the tourism industry. Traveller 2012 is already out in Sri Lanka, and is marketed and distributed by Anything (Pvt) Limited. Those wanting to purchase the book in Sri Lanka should visit website www.anything.lk.