Singapore Airlines opens new-concept SilverKris Lounge in Sydney

Tuesday, 24 December 2013 00:01 - - {{hitsCtrl.values.hits}}

Singapore Airlines has opened its new-concept SilverKris Lounge in Sydney, as part of a multi-million dollar investment programme to upgrade all of the airline’s airport lounges around the world. The new concept SilverKris Lounge was designed by renowned architectural and interior design firm Ong&Ong. The new design concept will be progressively introduced to all of SIA’s SilverKris Lounges in 15 cities (Adelaide, Bangkok, Brisbane, Hong Kong, Kuala Lumpur, London, Manila, Melbourne, New Delhi, Perth, San Francisco, Seoul, Singapore, Sydney and Taipei) over the next five years at an estimated cost of around $100 million. Following renovation of the Sydney lounge, which has just been completed, planning work is underway to upgrade lounges at London, Hong Kong and Singapore (Terminal 3) in 2014. More personalised services Lounge customers can look forward to distinct personal spaces that provide a sense of ‘being home’, as well as more personalised services from lounge staff and a delectable selection of food and beverages to complement SIA’s inflight offerings. “Our customers frequently tell us that they have a feeling of ‘home’ as soon as they board our aircraft, and our aim is to extend this experience to the ground. Through our new ‘home away from home’ concept, the intention is for our customers to experience the feeling of being taken care of at every step of their journey,” said Tan Pee Teck, Singapore Airlines’ Senior Vice President Product & Services. “Each space is thoughtfully designed to create the ambiance of home that is familiar and comforting, adding to the warm, authentic and personalised service that Singapore Airlines is well known for.” Home away from home Inside, the lounge features tastefully selected art pieces, sourced locally and from Singapore. Customers can make use of personal spaces tailored for different needs, ranging from a living room, kitchen and dining room to intimate coves for rest and relaxation. Specially designed productivity pods will enable customers to work in privacy and comfort before their flight, while signature SIA armchairs will be a new feature at all refurbished SilverKris Lounges. A familiar ‘taste of Singapore’ concept will also be progressively introduced at all SilverKris Lounges, with iconic dishes from Singapore such as laksa and mee siam, offered alongside other food choices from around the world and a wide range of premium wines and spirits. To complete the ‘home’ experience, Passenger Relations Officers, trained to deliver the personal SIA touch, will be on hand to host each customer and assist with their travel needs.