Singapore Airlines to serve ‘popular local fare’ as voted by customers

Monday, 3 July 2017 00:00 - - {{hitsCtrl.values.hits}}

In collaboration with Singapore Tourism Board (STB) and in conjunction with Singapore Food Festival1, Singapore Airlines (SIA) customers have voted for their favourite ‘Popular Local Fare’ dishes to be served in all cabin classes on selected flights departing from Singapore for the month of July.

The featured ‘Popular Local Fare’ dishes are part of SIA’s 70th Anniversary celebrations and were voted on by our customers as their favourites in an online poll conducted on SilverKris.com. Singapore Chicken Rice was voted as the most popular among 13 local dishes.

Customers travelling in Suites, First Class and Business Class can savour iconic Singaporean dishes such as Singapore Chicken Rice, Nasi Lemak, Fish Ball Kway Teow Soup, Prawn and Chicken Laksa, and Peranakan Hokkien Mee Soup.

Premium Economy Class and Economy Class customers will also be treated to local favourites such as Char Siew Rice, Fried Carrot Cake and Hainanese Pork Chop.

Some of these ‘Popular Local Fare’ dishes are currently only available for pre-ordering through the Airline’s ‘Book the Cook2’ service. With the introduction of ‘Popular Local Fare’ dishes in the Airline’s regular in-flight menus for the month of July, international travellers have more opportunities to enjoy a taste of Singapore even when they are departing the country, while local travellers can easily have a familiar taste of home with dishes that they voted for.

The ‘Popular Local Fare’ dishes will also be displayed at the Singapore Food Festival.

The Singapore Food Festival (SFF) returns for its 24th edition this July with the theme “Savour Singapore in Every Bite”. SFF2017 will honour generations of food heritage and showcase culinary creations that push the envelope on Singaporean cuisine. It celebrates Singapore flavours, amazing talent and the rich depth of our culinary past and future.

The Festival takes place in various locations across Singapore from 14 to 30 July. Look forward to three weeks of feasting, a variety of exciting programmes, as well as immersive experiences showcasing the evolution of Singapore’s cultural tapestry. For more details, please visit: www.singaporefoodfestival.com

In April 2012, Singapore Airlines’ Book the Cook service expanded its selection of global cuisine for flights out of Singapore to enhance the overall range of gourmet main courses to meet today’s varied customer preferences. This includes old-time Western style favourites, healthier low-fat choices, popular Asian dishes, a comprehensive spread of iconic local fare from Singapore, and exclusive creations from our International Culinary Panel. Suites, First Class and Business Class customers now have a wider selection to satisfy their palates on board our flights.

In addition, with the launch of Premium Economy Class in 2015, Singapore Airlines expanded its pre-flight meal selection programme and introduced the new Premium Economy Book the Cook service. The Book the Cook and Premium Economy Book the Cook are available for most flights from Singapore as well as from selected stations when flying into Singapore.