SLCB, Sri Lankan to host MICE contingent from India

The Sri Lanka Convention Bureau and SriLankan Airlines will host a large contingent of MICE (Meetings, Inventive Travel, Conference and Exhibitions) by the end of this month.

Under the joint program between the two organisations, this FAM tour was arranged to bring in over 75 MICE operators viz meetings planners and incentive houses as well as Indian media in order to give them a real-life experience to promote Sri Lanka among their clientele.

They will arrive from various major cities in India on 29 October and leave Sri Lanka on 3 November. “We will showcase Sri Lanka being an island that offers diversity of locations from  city to mountains, wildlife and eco based, and heritage sites where  meetings and incentive programs can take place,” said Vipula Wanigasekera, General Manager of the Sri Lanka Convention Bureau, an institution that is responsible for promoting MICE tourism.

Conference capacities in cities have also increased and that too needs to be conveyed to this group of MICE operators. The Sri Lanka Association of Professional Conference and Exhibition Organisers (SLAPCEO) will assist the hosts by organising one-to-one sessions for industry members to meet the operators.

“We are thankful to SriLankan Airlines for initiating this program and taking their share of responsibility not only by inviting the MICE delegates through the regional managers but also flying them down to Sri Lanka in the National Carrier,” said Wanigasekera.