SLTDA and IFC to explore opportunities to improve data collection in Sri Lanka

The Sri Lanka Tourism Development Authority (SLTDA) recently signed a Memorandum of Understanding with IFC, a member of World Bank Group, to explore a partnership that will develop visitor-data collection, research and analytics, including an online visitor survey. The SLTDA is keen to ensure data-driven decision-making. Here SLTDA Chairman Paddy Withana and IFC Cross-Cutting Advisory Solutions Department Global Head Milagros Rivas Saiz sign the agreement.