‘Sri Lanka Shines in Shanghai’ shopping mall activation attracts large crowd
Friday, 18 July 2014 00:00
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Sri Lanka Tourism implemented a shopping mall activation campaign from 4 to 6 July in Shanghai, China under the ‘Sri Lanka Shines in Shanghai’ promotional campaign.
Held at the Century Plaza on Nanjing Road, the three-day campaign themed ‘Sri Lanka Shines in Shanghai’ has attracted a large number of travel enthusiasts and urban public to this event.
The entrance to the Nanjing Lu Century Square was designed with a life size replica of the ancient Yapahuwa Entrance and the event arena was decorated with elephants and wildlife replicas which were the main attraction for drawing the crowds to the shopping Mall event held in Nanjing Lu square.
World-renowned Sri Lankan jewellery, textiles, seafood, black tea and other special commodities were presented for the crowds gathered at the century square. Moreover, handicrafts featured with Sri Lanka ethnic characteristics dazzled a large number of urban visitors, who were impressed by the superb artistry of these products while travel enthusiasts were more interested in local cultural performances and the natural beauty in Sri Lanka and actively took part in games at the site.
During the three-day period, thousands of people visited the shopping mall activation site and experienced the taste of Sri Lanka through the promotional campaign.
The Sri Lanka Tourism Promotion Bureau in collaboration with the Sri Lanka Inbound Tour Operators Association and SriLankan Airlines offered special tour packages and complimentary air tickets to the winners at the shopping mall competitions. The lucky winners were selected during the games and competitions held on various topics on Sri Lanka to offer promotional tour packages to Sri Lanka.
The shopping mall activation was able to gather heavy crowds to the Nanjing Lu Square each day and high level of enthusiasm and participation was seen from the public to experience Sri Lanka. All travel stalls and trade stalls offered information about the destination through promotional material and demonstrations, etc.
The ‘Sri Lanka Shines in Shanghai’ joint mega promotion campaign was organised in collaboration with the public and private sectors of Sri Lanka. The event was organised under the guidance of Minister of Economic Development Basil Rajapaksa and the Tourism Minister. Sri Lanka Tourism Promotion Bureau Chairman Bashwara Gunarthna played a key role in the implementation of the event under the Sri Lanka Tourism strategic country promotional initiative.
