Sri Lanka tourism campaign at ongoing WTM moving well

Thursday, 7 November 2013 00:00 - - {{hitsCtrl.values.hits}}

The Sri Lanka tourism industry participation at the ongoing World Travel Market has seen lot of positivity as the Lankan stalls are being thronged by visitors from across the world. The Sri Lanka Tourism Promotion Bureau under the guidance of its Chairman Bashwara Gunaratne is using the ongoing WTM to promote the Island under the title of ‘Wonder of Asia’, which mainly promotes the destination under ‘One Island, Thousand Experiences’ concept, which offers the traveller a complete round tour destination including the experience of beaches, heritage, wild life, culture, ayurveda, festivals, scenic beauty and adventure. ‘Yapahuwa’ entrance captures tourist attention The Sri Lanka Tourism stall entrance at the London event, which was designed to depict the entrance of Yapahuwa Palace, has gained the attention of a large number of visitors to the WTM. The entrance of the Sri Lankan stall at the WTM was designed based on the idea and the architectural concept given by Sri Lanka Tourism Chairman Bashwara Gunaratne. The WTM attracts more than 30,000 visitors, 5,000 trade partners (exhibitors) and over 3000 journalists around the world each year. More than 1000 travel agents, including over 200 tour operators, are also expected to attend this travel to market Sri Lanka’s booming industry of tourism. Accordingly, apart from consumer driven activities for Sri Lanka tourism industry stakeholders which number 60 participants taking part in the ongoing London event, the stall is also holding B2B events with global travel and tour operators, who will help bring in visitors to the Island.

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