Sri Lanka Tourism includes Scandinavian countries in focus market drive

Tuesday, 24 March 2015 00:24 - - {{hitsCtrl.values.hits}}

The leadership of the Sri Lanka Tourism Promotions Bureau has re-looked its overall portfolio of markets and has strategically selected one of the key focus areas globally – Scandinavian countries to market Sri Lanka as a destination for travel in the future. A high-powered Sri Lankan delegation took part at last week’s key travel and tourism exhibition at Gothenburg in Sweden –TUR to carefully identify the next steps in the roll out of Sri Lanka tourism as a preferred destination, said Sri Lanka Tourism Promotions Bureau Chairman Rohantha Athukorala.

“As we speak there is a TV crew from TF-4 in the country to film a typical Sri Lankan culinary branded EXOTIC kitchen that will reach nine million viewers during prime time in Sweden which means 100% penetration in Sweden for brand Sri Lanka as a destination. Once the awareness is built a sharp below the line campaign will be developed together with the private sector operators so that awareness to conversion can be made to happen,” he said.

Given that Sri Lanka has extended the hands politically to the west and the diaspora, we have seen a sudden influx of top end tourists from Scandinavia and now the focus must be how to develop this focus market on the promise eight wonderful experiences in eight wonderful days in Sri Lanka.

TUR tourism exhibition and travel fair is not just an event where the industry gets together in Sweden but its careful architecture, where key people in region gets invited for the event whilst, prior registration is a must for entry said the official website TUR. It is also a place where top buyers and suppliers meet for lead generations and future business deals coming to a close, said Athukorala who pointed out that the current 11.6% growth in travellers must be increased. The typical per capita income of a Scandinavian is between $ 25,000-$ 35,000; hence we are looking at a changing clientele than just fixing our self on the number game.

As we speak there is a TV crew from TF-4 to film a culinary expedition branded ‘Exotic Kitchen’ that will reach nine million viewers during prime time in Sweden which means 100% penetration for brand Sri Lanka as a destination. Once the awareness is built a sharp below the line campaign will be developed together with the private sector operators so that awareness to conversion can be made to happen, voiced Chairman Athukorala.

Swedish TV to boost Sri Lanka Tourism

Swedish TV crew from TF-4 is in the country to film a typical Sri Lankan culinary branded EXOTIC kitchen that will reach nine million viewers during prime time in Sweden. The exposure gives 100% penetration in Sweden for brand Sri Lanka as a destination. Once the awareness is built a sharp below the line campaign will be developed together with the private sector operators so that awareness to conversion can be realised, according to Sri Lanka Tourism Promotion Bureau Chairman Rohantha Athukorala.