SriLankan’s FlySmiLes partners Dialog to introduce NFC technology for easy mileage redemption

Wednesday, 9 October 2013 00:00 - - {{hitsCtrl.values.hits}}

FlySmiLes, the Frequent Flyer Program of SriLankan Airlines, partners the telecommunication giant, Dialog Axiata to introduce Near Field Communication (NFC) technology in its FySmiLes cards for easy mileage redemption. The launch of these cards was held recently at Semondu Restaurant amidst a gathering of a few FlySmiLes Gold members.

Exclusively designed for FlySmiLes, the NFC enabled card allows members to instantly redeem their FlySmiLes miles with FlySmiLes partners by just tapping the card against a card reader. The feature, which will be initially available for all Gold members residing in Sri Lanka, will be extended to other tiers in the near future. The first partner to be included in the list was Semondu Restaurant, with the facility to be extended to all FlySmiLes partners in Sri Lanka which will allow the members to earn and redeem miles easily when interacting with them. SriLankan Airlines Chief Marketing Officer G.T. Jeyaselan said: “SriLankan is proud to be one of the first airlines in this region to introduce NFC technology on its Frequent Flyer cards. SriLankan has already been in the forefront of embracing new technological advances in order to enhance convenience and comfort to our customers, thereby making every journey hassle-free and smooth. This is another vital step in our path of providing a seamless travel experience; be it on-board SriLankan Airlines or on ground.” Dialog Axiata PLC Group Chief Information Officer Anthony Rodrigo said: “It’s a privilege for us to partner with the national carrier, Sri Lankan Airlines to introduce the latest offering in cutting-edge technology to serve its loyal customers better. The strategic partnership between FlySmiles and Dialog NFC offers the most convenient option for passengers to redeem their loyalty points without the hassle of filling out forms. It also offers a higher level of customer service in today’s competitive business environment.” Dialog’s groundbreaking introduction of Near Field Communication (NFC) technology in Sri Lanka, will make life easier and more convenient for consumers by making it simpler to make transactions, exchange digital content, and connect electronic devices with a simple touch. NFC is the next phase of value added services Dialog Axiata is offering Sri Lankan consumers, to facilitate smoother transactions between business to business and business and consumers. With its three tiered-membership – Blue, Silver and Gold – FlySmiLes promises its members a wide range of exciting benefits including reward tickets, upgrades, lounge access, excess baggage, pre-assigned seating, priority confirmation, etc. The Frequent Flyer Program will be geared with many new features and benefits to provide convenience and personalized recognition to the most loyal customers of SriLankan Airlines. The Airline’s entry to the oneworld global travel alliance early next year will further increase benefits for FlySmiLes members as they will have the privilege of earning and redeeming miles when they fly with any one of the 13 member airlines.