Tourism Fiji launches revised tagline

Tourism Fiji has launched its revised marketing tagline last month during the Tourism Fiji Industry Day program at the Sheraton Fiji Resort on Denarau Island.

Highlights of the launch included the new marketing tagline FIJI….WHERE HAPPINESS FINDS YOU. The tagline was launched after an intensive marketing audit undertaken in Fiji’s key traditional markets and selected emerging markets.

Tourism Fiji’s new marketing partners in Social Media, Public Relations, Internet Marketing and Advertising were also announced during the 2-day program. A similar session is planned for Los Angeles and Vancouver into 2013 on a progressive basis.