Monday, 28 April 2014 00:00
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Worldhotels has launched ‘Peakpoints’, a new loyalty program for the benefit of global guests.
Available at all of the groups’ almost 500 hotels in 65 countries worldwide, Worldhotels Peakpoints is one of the first all-virtual global loyalty programs in the hospitality industry.
The program is free of charge and guests receive 300 welcome points upon enrolling. In addition, they benefit from every eligible stay as they receive 2 points for every Euro spent on room revenue.
The program will have three distinct levels, allowing guests to accelerate their earning power. Members of the Silver level receive an additional 10% in points, Gold members increase to 25% more points, and Navigator members receive 50% more points.
Collected points can be exchanged for vouchers, which can then be redeemed at all hotels within the group – without restrictions.
From 1 July until 31 August, guests seeking additional points, can book the group’s popular ‘World Treats’ rate, which comes with breakfast and double Peakpoints.
“The launch of our group-wide loyalty program is an important milestone in the history of Worldhotels,” said Paulo Salvador, Worldhotels’ Chief Marketing Officer. “Worldhotels’ Peakpoints’ simplicity, transparency and all-virtual approach will set it apart from other loyalty programs, thus making it very attractive for our guests.”
