Sri Lanka Tourism UK wins prestigious CIM global marketing excellence award

Friday, 18 February 2011 04:33 - - {{hitsCtrl.values.hits}}

Sri Lanka Tourism Director UK and Ireland Sanjika Perera (right) who is a Fellow of CIM and Chartered Marketer receives the award from CIM UK Chief Executive Roderick Wilkes at the awards ceremony on Tuesday night at the prestigious Grosvenor House Hotel on Park Lane, London, UK.

It was a proud moment for the Sri Lanka Tourism UK office when it received the world’s premier marketing recognition award from the Chartered Institute of Marketing UK on Tuesday.

The Sri Lanka Tourism UK office topped the Hotels, Leisure and Tourism category, surpassing 10 other nominees, which included some of the most recognised brands in the world.

The following were the finalists in the Hotels/Leisure and Travel Sector: Best Western, Brunel’s ss Great Britain, Lancashire & Blackpool Tourist Board, Leicester Shire Promotions Ltd., Marylebone Cricket Club, Museum of London, National Museums Northern Ireland, Page & Moy Travel Group, Sri Lanka Tourism Promotion Bureau – London and Welcome to Yorkshire.

Winners were announced on Tuesday 15 February at the prestigious Grosvenor House Hotel on Park Lane, London, UK.

Sri Lanka Tourism UK was the only overseas national tourist office based in the UK to be shortlisted for the marketing excellence awards by the specialist industry panel; the nomination recognises their quality standards and specialist achievements in the leisure and tourism sector. The dedicated and hard working team at Sri Lanka Tourism’s London office should be commended for this unrivalled industry accolade.

The nomination particularly focused upon the integrated marketing campaign which took place between March and June 2009. This helped to encourage new visitors from the UK in 2009 despite most other countries witnessing a significant decline. This campaign brought together hoteliers, ground handlers, airlines, tour operators and the tourism office in order to secure tangible and measureable results.

The award will congratulate the entire Sri Lankan tourism industry including the national carrier Srilankan Airlines, which joined to provide an amazing value proposition during a challenging period. The campaign was designed and executed in the UK with the help of Romanski (creative and media) and Representation Plus (PR). They will all share the honours of the award for the team work and synergistic marketing effort.

Sanjika Perera (Fellow/Chartered Marketer) – Director UK and Ireland commented: “Sri Lanka Tourism is thriving now, but has gone through some challenging times in the past and I am proud to be a part of a world class team that gave Sri Lanka Tourism the credit it truly deserves. This award is testimony of their commitment.”

“I am happy to learn that the Chartered Institute of Marketing – the world’s largest professional marketing body – has recognised Sri Lanka Tourism’s corporate campaign, which will undoubtedly help us to contribute towards the growth of the Tourism Industry in our country,” said Chitrangani Herat Gunaratne, Chairperson of CIM Sri Lanka Region

CIM Sri Lanka Region has the second largest student and professional membership group outside the UK.

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