PCH gears up with human resource for higher growth

PC House PLC has announced the promotions of key members of their staff as part of their reorganisation plans to support the company’s strategic vision to double its revenue next year.

Driven by their philosophy that employees are the bedrock of their success, PCH continues to recruit, reward and competitively remunerate its staff in order to maintain its position as the leader in ICT solutions.

Over the past several years, PCH has been developing all its business enterprises to keep up with the fast paced industry growth. FY 2011/2012, in particular, has been dedicated to stabilising the human resource force to meet the expected operational demands.

Therefore, in order to be on par with its competitors, the company has been strengthening its human resource force with high profile industry professionals and extensive training for existing employees.

PCH Chairman S.H.M. Rishan said: “These individuals are well respected in their industries and we are fortunate to have been able to recruit them as members of our management team. Their appointments are the result of their extensive experience, the respect they earned from their colleagues, customers and partners, and the contributions they have made in their previous roles.”

With the company’s rapid growth, the staff strength has also increased considerably. This growth has also created increased job opportunities for employees who seek a challenge in this burgeoning industry.

PCH Head of Group Human Resources Jude Fernando said: “One of our main objectives is to recruit and train our employees with core competencies to face industry challenges. From modern managerial skills that involve soft and technical skills, we will build the professionalism, expertise and dedication of these individuals to make PCH the market leader in the ICT sector.”

One of the many human resource success stories is the rise through the ranks of Thufail Musadeen, Head of Regional and Retail Business.

Musadeen started off his career at PCH in 2000 as a computer operator and cashier and has, over the past decade, risen in the ranks from Sales Executive to head the entire regional and retail operation.

PCH also made other significant promotions in its sales, marketing and operations divisions. These promotions come at a time when the company is making great strides in the industry. Over the past year, PCH has concluded a successful IPO, increased its regional and retail network to 36 islandwide and opened a new revolutionary concept store, the PCH 9to9 retail store.

PC House was incorporated as a limited liability company in 2000, after having commenced business in 1997 and became PCH PLC. Its Board of Directors consists of S.H.M. Rishan, Mangala Boyagoda, Sarath Wikramanayake, Modarage Thilakasiri, Shanti Kumar Nadarajah, Kuvera de Zoysa and Sharmila Rishan.