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Friday, 16 January 2015 00:06 - - {{hitsCtrl.values.hits}}
Students at the SLIM PCM Inauguration held recently
The 2015 intake of SLIM Preliminary Certificate in Marketing (PCM), the most sought after and recognised entry level qualification for marketing in Sri Lanka, offered by SLIM which is incorporated by an act of parliament, is now open for registrations.
PCM, originally launched in 1988, has been the first step of learning in the field of marketing for generations of marketers. A large number of professionals have gone on to building impressive careers through this course of study and it has also been endorsed by top corporates. PCM is ideal for beginners as it provides a fundamental understanding of marketing and prepares students for advanced learning.
An entry qualification for the Postgraduate Diploma in Marketing (Sri Lanka), PCM is regarded as one of the best short courses in marketing and is the first step towards an internationally recognised professional status in Marketing conferred by the prestigious Asia Marketing Federation (AMF).
Today, the program has undergone many revisions in order to meet the ever growing challenges of the industry and is ideally suited for the students who are interested in gaining basic knowledge in marketing. Thus, it is not restricted to people in the field of marketing or pursuing a future in marketing, and is highly beneficial to individuals pursuing careers in a variety of fields, especially since marketing is such an essential aspect of entrepreneurship and business growth.
Students can commence PCM soon after completing their Ordinary Level examinations, and once they complete this three month program, students can begin their Postgraduate Diploma in marketing which will open up the shortest route to MBA. Students of Science and Mathematics streams can gain a competitive advantage in their careers by studying marketing, while O/L and A/L students can apply for PCM with their pending results and get a head start for their professional studies early with the National Body for Marketing.
PCM enjoys wide acceptance due to regular reviews and changes in the course content to be in-line with modern marketing trends. The course includes modules such as Marketing Concept, Marketing Environment, Consumer Behaviour, Marketing Research, Segmentation, Targeting and Positioning, The Marketing Mix, Product Planning and Development, Pricing, Distribution, Marketing Communications/Promotions, Developing the Marketing Plan and Information Technology for Marketing.
PCM provides basic theoretical knowledge through classroom coaching over a period of three months with a practical assignment where students translate their classroom learning into real world practical applications. PCM offers the young in the working environment a great opportunity to understand the basics in Marketing, an orientation to the practice and philosophy of marketing management and thereby confidence to pursue a career.
Registrations are now open for this course which is a stepping stone towards a Postgraduate Diploma and thereafter an MBA. Please call 0727 189 646 for further details on the program and registration.
SLIM is the National body for Marketing in Sri Lanka, incorporated by an act of parliament and has been promoting marketing excellence and elevating the status of marketing since 1970. It is a member of the Federation of Chamber of Commerce and Industry of Sri Lanka (FCCISL). Internationally it is affiliated with ESOMAR, the Federation of Marketing Research Industries and is a member of the Asia Marketing Federation, which is affiliated to the World Marketing Association.
