SLIM students to achieve landmark moment in fast food industry with launch of ‘SARADEAL’
Thursday, 22 January 2015 00:00
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The date set is 23 January 2015, the time is set for 4 p.m. and the location chosen for the launch of SARADEAL is Nawam Mawatha. The students of the Diploma of Brand Management at the Sri Lanka Institute of Marketing (SLIM) have conceived, as part of the course program, their very own fast food brand – SARADEAL.
SARADEAL is derived from the name of the ‘Robin Hood of Sri Lanka’ or better known as the rebel ‘Saradiel.’ It was cleverly created through a play on the Sinhalese word Sara (Hot), and the English word Deal. SARADEAL exists as a fast food brand which specialises in Sri Lankan cuisine.
The students of SLIM, under the guidance of their brand coach, Hashan Haputhanthri, have meticulously planned and have set aside 23 January to launch both SARADEAL and its very first fast food product, the iconic fast food choice of every Sri Lankan – the Kothu.
They are offering this fast food as a snack which is to be offered in two forms.
The first version is to be offered as the regular style kothu packed into a cup for easy of consumption on the move.
The second and more innovative version is in the style of a kothu wrap.
This innovative product fuses two popular fast food products, Sri Lanka’s kothu with the popular sandwich wrap.
There will be four selections available for consumers – the vegetarian kothu or wrap, the chicken kothu or wrap, the sausage kothu or wrap, and the fish kothu or wrap.
The brand was created with the young professionals who have a rebellious streak in mind and the location chosen, Nawam Mawatha, was strategically selected to beckon those individuals who can relate with the story of Saradiel and the associated identity. Mark the date and time on your calendar and come and be a part of this historic launch of SARADEAL.
